business, internet, commentary and more

Apparently YouTube was listed as Time’s Top Invention of 2006. As Nathan so simply explained, YouTube is hardly an invention. In fact, a lot of what we’ve come to use and appreciate in the last few years are far from original ideas. I submit we haven’t seen anything dramatically different for many years.
Take a look at this definition and realize it can apply to two things: “a nationwide system of connections allowing real-time communication and transfer of information.” I would argue the internet is simply the natural evolution of an already existing concept. The progression seems inevitable and hardly revolutionary. I would never call the internet an invention because it’s accomplishing what primitive communication networks already set out to accomplish. Sure, the definition is broad but that’s the point- it’s been razored down to the simple principle behind the “invention.”
The idea of a low-cost retailer is not unique to Wal-Mart. Sure, Sam Walton perfected his inventory systems and distribution channels; but everyone including grocers had been doing that for years. Everyone wanted to cut costs and pass savings onto their customers. Walton happened to do a number of things pretty well; but, nothing was invented. Certainly the processes, relationships, and technology behind the stores are new. But, again, the underlying principle has arguably been the same for many years.
Retailers have always been around; so have bookstores. People think Amazon is revolutionary because it allows us to shop for tons of products in the comfort of our homes. You’ve found all the items you’ll ever need, you enter your credit card, and you’re done. Keep in mind, Sears brought us the home catalog many years before that. Amazon is largely the catalog of the new century. Again, Amazon was a simple progression; it evolved with the technology.
A picture and a profile are what really comprise a face book; adding dot com is hardly an invention. Sure, it’s allowed us to share pictures and keep in touch but the premise is the same, right? Connecting with new people and presenting ourselves to others.
So, look at all the existing inventions around you. Is there something that hasn’t yet evolved? Can you find the functionality that existing ideas are missing? Instead of trying to invent a new wheel try adding an axel to it. You’ll be rich. Be sure to remember me when you do.
Devin Reams advises organizations and individuals on how to use the internet and social media to attract, retrain, and communicate with users. Once described as a "web ninja", Devin is sensibly impulsive, consistently non-committal, and passionately impartial to the world around him. He enjoys skiing, golfing, talking in the third person and long walks on the beach.
![]()
Contact: devin@reams.com or 303.835.3512.